Until Then. Nationwide.
Agency: Kitcatt Nohr Digitas Copywriter: Paul Kitkatt
BRIEF: In a financial landscape scarred by broken promises and eroded trust, banks had become synonymous with self-serving behaviour and customer neglect. Public sentiment was at an all-time low, with consumers viewing high street banks as necessary evils rather than trusted partners.
SOLUTION: A striking out-of-home campaign targeting daily commuters across 48-sheet billboards and tube media. By intercepting audiences during their routine journeys, we transformed mundane commutes into moments of brand revelation – catching people when they're mentally processing their day and most receptive to meaningful messages.
The bold, uncompromising creative cut through the visual noise of urban advertising, delivering a message that was both provocative and reassuring.
RESULTS: This approach helped secure a significant pitch win, demonstrating how authentic brand positioning – rooted in genuine customer satisfaction rather than empty promises – could cut through cynicism and rebuild trust in a category that desperately needed it.
